The CG WELL Summit 2026, hosted by Canaccord Genuity, brings together leaders and innovators across the wellness industry to explore the ideas, companies, and trends shaping the future of the sector. The invitation-only event will take place September 28–30 in New York City.

Justin Siegel, Faculty Director of the UC Davis Innovation Institute for Food and Health, will participate as a panel moderator for What Can’t Be Copied, a conversation examining how companies build sustainable competitive advantages that endure over time.

The panel will explore the different forms a lasting “moat” can take—from patented innovation and published science to clinical validation, transparency, trust, and long-term credibility. Justin will guide a discussion featuring leaders from Biotics Research Corporation, HumanN, Ritual, and Seraphina Therapeutics.