How big is the GLP-1 wave going to get, really?

20-Oct-2025 by Jess Spiring

As usage of weight loss medications surges and new therapies emerge, food businesses face a once-in-a-generation opportunity – or risk being left behind

GLP-1 medications are no longer fringe – they’re mainstream, and they’re reshaping everything from public health to consumer behavior.

According to Kim Fisher, director of programs at the Innovation Institute for Food and Health (IIFH) at UC Davis, the scale of metabolic dysfunction in the US is staggering.