At its core, precision nutrition is about aligning what we eat with who we are – biologically, metabolically and behaviourally.
“It’s really about aligning the food I take in with who I am as a biological being,” explains Tom Andriola, health tech executive and former vice chancellor of UC Irvine. “We have a unique gnome, metabolism and microbiome. Precision nutrition is how I fuel my body to drive the life I want to live.”
If consumer behaviour has evolved towards micro-cohorting or phenotyping – slicing and segmenting audiences into smaller and smaller groups – precision nutrition takes that concept into biology itself.
